CV

April Walloga

 

Editorial & Brand Positions 

I'm a content and social media strategist with 10 years management experience. I specialize in inclusive beauty and wellness editorial, data-driven content strategy, and producing content for social platforms and SEO.

AUGUST 2021 - PRESENT

Digital Content Director | Meredith Corporation

  • Oversees digital editorial operations for Cooking Light and Better Homes & Gardens Insider 

  • Scaling digital content strategy for paid products subscriber audiences 

  • Works with product, marketing, and business teams to grow Cooking Light All Access subscribers

  • Expanding Cooking Light into wellness and other new content niches 

  • Works closely with Cooking Light Diet team to create wellness and testimonial content 

APRIL 2019 - JANUARY 2021

Director of Content | Nutrafol

  • Built and scaled in-house studio to produce hundreds of photo, video, and motion graphic assets per month

  • Grew Nutrafol blog from under 25k to over 100k monthly uniques through SEO content strategy

  • Created education and awareness content for IGTV, Facebook, YouTube, and the Nutrafol blog 

  • Instituted house style guide and editorial calendar

  • Partnered with growth team on content marketing strategy for organic video, blog, and social media

NOVEMBER 2015 - MAY 2018

Founding Editor in Chief | Revelist.com

  • Grew Revelist.com from 1 million monthly uniques to over 5 million through SEO and social media  

  • Grew video to over 175 million monthly streams 

  • Grew social media to over 4 million fans 

  • Managed a team of 24 influencers, editors, social media managers, and video producers 

  • Nominated for Best Beauty & Style Vertical in 2017 Webby Awards; ranked on Chartbeat’s 100 Most Engaging Stories of 2017

APRIL 2015 - NOVEMBER 2015

Lifestyle Editor, Business Insider

  • Managed a team of seven reporters and photo editors 

  • Consistently exceeded monthly team traffic goals

  • Landed features with celebrity chefs, the “Rich Kids of New York,” and real estate moguls to attract more affluent readers 

  • Spearheaded content for “The Modern Gentleman,” one of BI’s most successful commerce franchises, and annual list features, such as “America’s 50 Best Suburbs”

  • Broke the infamous rainbow bagel story

MAY 2014 - APRIL 2015

Managing Editor | xoVain.com

  • Grew xoVain beauty community to over 3,000 daily active members 

  • Managed editorial staff and a network of 30+ freelance writers and influencers

  • Implemented SEO growth plan to more than double search traffic

  • Directed and produced all video 

  • Revamped content packaging strategy for mobile reader

SEPT  2010 - MAY 2014

Online Managing Editor | Niche Media

  • Managed six magazine websites, including Gotham, Ocean Drive, and Hamptons 

  • Produced celebrity behind the scenes cover shoot videos and interviews 

  • Edited 10+ freelance luxury lifestyle writers, with a focus in fine dining, luxury travel, and local socialites and philanthropic events 

  • Produced annual list features, including the Gotham Bachelor List, Hamptons Power List, Key to the Hamptons guide, and Hamptons Bachelor and Bachelorette Lists